Launch of the Cameleo EXPERT Line
The long-awaited Cameleo EXPERT hair care series is now available online and in Rossmann drugstores. From the very beginning, this project involved not only our top specialists, but also trichologists, cosmetologists, and nutrition experts. All this to create formulas that meet the highest standards—effective for hair while being gentle on the scalp.
We focused on natural formulas with principles. Gentle cleansing agents, natural preservative boosters, and proven solutions that care for both hair and scalp. The Cameleo EXPERT shampoos are free from SLS and SLES, while the conditioners are based on plant-derived conditioning agents. To protect the scalp’s microbiome, we also used the innovative HydroScalp polysaccharide, which strengthens the protective barrier, soothes, and restores comfort.
The Cameleo EXPERT series consists of four lines designed for hair and scalp with different needs:
ANTI DAMAGE helps rebuild hair damaged by frequent styling treatments, leaving it fragile and dull. It’s a modernized version of our bestselling series, now in new packaging. It is currently available at Rossmann stores and on rossmann.pl
MAXI VOLUME is designed for fine, volume-less hair. It works like an invisible crown: lifting, strengthening, and adding lightness.
SEBUM CONTROL supports hair prone to oiliness by restoring scalp balance and regulating problems related to excessive sebum production.
GROW STRONG is intended for thinning and falling hair. It strengthens from the roots, working on both follicles and hair shafts.
You can explore the full Cameleo EXPERT range in our online store. The launch of the line is accompanied by a broad digital campaign, which started in early September.