What happened in Dubai at Beautyworld Middle East

“Beautyworld Middle East” is the most important beauty industry event focusing on the very attractive and constantly growing market of the Persian Gulf. It’s no wonder that once again Delia cosmetics products offer had to be exhibited there. Our stand looked extremely modern and attracted great interest from attending visitors.

This year’s edition of Beautyworld Middle East was attended by over 1,500 exhibitors, occupying as many as 15 halls, which means an increase in the volume of the event by as much as 20%, compared to the 2022 edition. These were very intense three days during which Delia’s marketing and sales team had their hands full. There was a great atmosphere in sunny Dubai, and the interest in Delia’s products – especially in the hair care and coloring category – exceeded our wildest expectations. Potential contractors were also keenly interested in our new products and bestsellers. We are convinced that the interest will translate into new, lucrative contracts in new markets, where Delia isn’t present yet.

The trade fair in Dubai is another opportunity to show our products to the whole world, but also a great chance to learn about the hottest trends in the industry. We are proud of our participation in this year’s Beautyworld Middle East event and we hope to see you again next year!