The first year after the end of pandemic restrictions has been rounded up with our participation in the most important industry trade shows in the world – the 26th edition of Beautyworld Middle East. The three-day Dubai event did not disappoint anyone’s expectations, as it turned out to be record-breaking in many respects!
1,430 exhibitors at this edition of the show means a 60% increase compared to previous year. Behind us are three days full of impressions, but also hard work – it wasn’t easy to stand out of such a competitive crowd! However, sunny Dubai provided an excellent business atmosphere, and high interest in Delia’s products – especially in the category of hair coloring and care – that exceeded our wildest expectations.
Potential contractors also inquired about our novelties and bestsellers. We are particularly proud of the contacts we have established in new markets in which Delia has not been present so far.
Ib front of us is a summary of visit in Dubai, during which we will deal with both successes and the positive criticism of everything that could have been done even better in the future. See you at the next Beautyworld Middle East show – in the end of October 2023!
